{"id":32147,"date":"2025-03-06T09:54:32","date_gmt":"2025-03-06T08:54:32","guid":{"rendered":"https:\/\/www.huwise.com\/?post_type=glossary&#038;p=32147"},"modified":"2025-03-06T09:58:20","modified_gmt":"2025-03-06T08:58:20","slug":"internal-data-marketplace","status":"publish","type":"glossary","link":"https:\/\/www.huwise.com\/en\/glossary\/internal-data-marketplace\/","title":{"rendered":"Internal data marketplace"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">What is an internal data marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An <a href=\"https:\/\/www.huwise.com\/en\/blog\/how-internal-data-portals-benefit-cities-and-municipalities\/\">internal data marketplace<\/a> (IDM) effectively and securely shares data through self-service with all employees across the entire organization. It centralizes all types of data asset (including data products, visualizations, and tabular data), and makes it available in an intuitive, easily discoverable and consumable way, without requiring technical training or support. This scales <a href=\"https:\/\/www.huwise.com\/en\/blog\/5-myths-on-sharing-data-that-people-believe-but-shouldnt\/\">data sharing<\/a>, eliminates data silos, and maximizes data value, all while preserving data governance and security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Delivering the same user experience as an e-commerce website, the internal data marketplace simplifies the sharing and consumption of data, building trust among users, increasing collaboration, reducing administration, and enabling data owners to easily create and publish <a href=\"https:\/\/www.huwise.com\/en\/blog\/what-is-the-difference-between-a-data-product-and-a-data-asset\/\">data assets such as data products<\/a>.<\/span><\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-186539882680\" style=\"max-width: 100%; max-height: 100%; width: 1490px; height: 360px;\" data-hubspot-wrapper-cta-id=\"186539882680\"><a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKZQcdp3RY%2BGCTT3j60fBTta1kRrKBPt3QaRE0w8On2nSvhFT1zK5tpVgI39RET%2FE8GhUJTcgmuApBjc7uDYgndfKikYa7nZiiKH6f2FDu%2F8eB6oPVIFUytL9wyQxuNCP3sV%2FGbDqqpNKYpPmrNHHh4Y%2B6eswEySCMS5bvl1nXtsviZ7AmAP9JN0dyDawIgwZh98p2qTpw%2BHEsNso0%2FldpoaO4Ljg%3D%3D&amp;webInteractiveContentId=186539882680&amp;portalId=2041226\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/interactive-186539882680.png\" alt=\"Blog-CTA@2x (1)\" \/><br \/>\n<\/a><\/div>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">How are internal data marketplaces different from data warehouses, data lakes and data catalogs?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The growth of big data means that organizations are generating and collecting ever-growing volumes of data. At a technical level this is being stored and managed through data warehouses and data lakes, and inventoried through data catalogs. These are used and run by technical and data experts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internal <a href=\"https:\/\/www.huwise.com\/en\/data-marketplace-solution\/\">data marketplace<\/a>s do not replace these technical tools, and often integrate closely with them. The difference is, that rather than being a solution for technical specialists, they provide a user-friendly, centralized space where any employee can easily access the data they need in their working lives, without any training or support. They provide a digital storefront to an organization\u2019s data, enabling it to be effectively re-used at scale.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Who uses an internal data marketplace?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An internal data marketplace brings together three groups:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data owners<\/b><span style=\"font-weight: 400;\"> who create and manage data assets, such as data products, that are published on the marketplace\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketplace administrators<\/b><span style=\"font-weight: 400;\">, responsible for managing and monitoring the marketplace<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employees <\/b><span style=\"font-weight: 400;\">who discover, access and consume relevant data assets\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Internal data marketplaces enable these three groups to collaborate and drive forward data sharing and data democratization.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">What are the benefits of an internal data marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Internal data marketplaces deliver key benefits to organizations by scaling data use:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved data accessibility<\/b><span style=\"font-weight: 400;\">, breaking down internal data silos and enhancing collaboration and innovation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better informed decision-making <\/b><span style=\"font-weight: 400;\">through access to complete data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased operational efficiency<\/b><span style=\"font-weight: 400;\"> by automating data sharing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Greater ROI on data investments<\/b><span style=\"font-weight: 400;\"> by maximizing data consumption and value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Streamlined data governance<\/b><span style=\"font-weight: 400;\"> through centralized, comprehensive control over data use, ensuring regulatory compliance\u00a0<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">What are the challenges to creating a successful internal data marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As with any marketplace, an internal data marketplace has to meet the requirements of both sellers (data owners) and buyers (employees consuming data), as well as the platform\u2019s administrators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three key challenges to building a successful internal data marketplace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensuring usability<\/b><span style=\"font-weight: 400;\"> &#8211; it has to be easy for users to quickly find the data they need through self-service, in formats that they can consume without requiring expert support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Guaranteeing <a href=\"https:\/\/www.huwise.com\/en\/blog\/2016-05-17-data-quality-second-white-house-open-data-roundtable\/\">data quality<\/a><\/b><span style=\"font-weight: 400;\"> &#8211; data has to be reliable, high-quality and trusted by users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintaining data governance and security<\/b><span style=\"font-weight: 400;\"> &#8211; it must support organizational data governance policies and incorporate robust security, particularly around who can access specific data\u00a0<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">What are the components of an internal data marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A successful internal data marketplaces needs to be built on key components and capabilities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An intuitive, self-service interface modeled on that of an e-commerce site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to connect to all of an organization\u2019s data, whatever system or storage space it resides in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Powerful data discovery features that help users quickly and confidently find relevant data\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full lifecycle management of data assets, from their creation via publication to ongoing maintenance and data lineage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaboration features, such as ratings and feedback tools that enable data owners and users to work together<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to provide data in multiple ways, such as through APIs and data visualizations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identity and access management to control and manage user access to the platform and specific data assets\u00a0\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[510],"letter":[356],"class_list":["post-32147","glossary","type-glossary","status-publish","hentry","tag-data-marketplace","letter-i"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internal Data Marketplace - Huwise<\/title>\n<meta name=\"description\" content=\"An internal 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