{"id":33249,"date":"2025-05-06T11:50:56","date_gmt":"2025-05-06T09:50:56","guid":{"rendered":"https:\/\/www.huwise.com\/?post_type=glossary&#038;p=33249"},"modified":"2025-05-06T11:50:56","modified_gmt":"2025-05-06T09:50:56","slug":"data-product-marketplace","status":"publish","type":"glossary","link":"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/","title":{"rendered":"Data product marketplace"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">What is a data product marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A data product marketplace is a standardized, centralized collaborative platform that promotes and enables the consumption of <\/span><a href=\"https:\/\/www.huwise.com\/en\/glossary\/data-product\/\"><span style=\"font-weight: 400;\">data products<\/span><\/a><span style=\"font-weight: 400;\"> and other <\/span><a href=\"https:\/\/www.huwise.com\/en\/glossary\/data-asset\/\"><span style=\"font-weight: 400;\">data assets<\/span><\/a><span style=\"font-weight: 400;\">. It delivers this through an intuitive, e-commerce marketplace-style experience for users, providing a one-stop shop to discover and consume data products or other assets.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A data product marketplace brings together three key audiences\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data consumers <\/b><span style=\"font-weight: 400;\">who can seamlessly <\/span><b>discover <\/b><span style=\"font-weight: 400;\">and access the information they need through a self-service experience, as well as interact with and question data producers, rate data products and provide feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data producers<\/b><span style=\"font-weight: 400;\"> are able to easily <\/span><b>publish and promote <\/b><span style=\"font-weight: 400;\">data products and other data assets, engage with users, and act on their feedback to drive improvements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data governance <\/b><span style=\"font-weight: 400;\">teams and administrators can <\/span><b>monitor and manage <\/b><span style=\"font-weight: 400;\">data usage, ensure security and compliance, and pinpoint user needs for new data products through <\/span><a href=\"https:\/\/www.huwise.com\/en\/glossary\/data-lineage\/\"><span style=\"font-weight: 400;\">data lineage<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A data product marketplace can be internal, shared externally with selected partners\/customers (an ecosystem data marketplace) or be a public data marketplace (with information available to all as open data). Data can be available freely to qualified users or charged for through data monetization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A data product marketplace is independent of the underlying systems used to create and manage data or where it is located. Essentially, it adds a level of commercialization to a company\u2019s <\/span><a href=\"https:\/\/www.huwise.com\/en\/glossary\/data-catalog\/\"><span style=\"font-weight: 400;\">data catalog<\/span><\/a><span style=\"font-weight: 400;\">, moving from providing a technical data inventory to making data understandable, shareable, and consumable at scale.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the difference between a data marketplace and a data product marketplace?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Both a <\/span><a href=\"https:\/\/www.huwise.com\/en\/glossary\/data-marketplace\/\"><span style=\"font-weight: 400;\">data marketplace<\/span><\/a><span style=\"font-weight: 400;\"> and a data product marketplace provide a centralized, self-service space for sharing and consuming data, aiming to deliver the last mile connection between users and an organization\u2019s data. They share an intuitive e-commerce style interface and provide feedback, collaboration, and <a href=\"https:\/\/www.huwise.com\/en\/blog\/2016-05-17-data-quality-second-white-house-open-data-roundtable\/\">data quality<\/a> tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key difference is that data product marketplaces are designed specifically to increase the creation and consumption of data products. Data products are high-value, ready to consume data assets that have been created to meet a specific business need for a large number of users, and are governed through a data contract. They are recognized as a key way to deliver greater value and ROI from data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data product marketplaces are therefore a step forward from data marketplaces, adding capabilities focused on data product creation, promotion, and consumption to existing features.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the difference between a data catalog and a data product marketplace?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are three main differences:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A data catalog provides an inventory of all of an organization\u2019s data &#8211; however, it does not allow users to directly access the data through self-service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A data catalog is a technical tool, and does not meet the needs of business users. Rather than a seamless user experience, it requires training and technical skills to use, limiting it to data teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A data catalog does not support the creation, promotion or sharing of data products<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Advanced data product marketplaces now include a built-in data catalog or provide the ability to integrate directly with an existing data catalog solution to maximize ROI.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the benefits of a data product marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Data product marketplaces scale data consumption by publicizing and building trust in data products and making them as easy to access as making a purchase on an e-commerce marketplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This delivers benefits for data producers, data users and data teams:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved productivity for data teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved productivity for business users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater innovation through the creation of new digital service offerings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher ROI on existing investment in data tools and programs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater transparency and risk management around compliance\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What are the components of a data product marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Key features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A data catalog to inventory all of an organization\u2019s data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metadata management to support governance and discoverability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust, granular access control to ensure data security, confidentiality and compliance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to connect with all existing systems within the data and tech stack<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data products, governed by data contracts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalability through multi-cloud and sovereign cloud hosting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A user-centric experience, with an intuitive e-commerce marketplace style-interface\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[],"letter":[351],"class_list":["post-33249","glossary","type-glossary","status-publish","hentry","letter-d"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data product marketplace - Definition - Huwise<\/title>\n<meta name=\"description\" content=\"Data product marketplace : standardized, centralized collaborative platform that promotes and enables the consumption of data products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data product marketplace - Definition - Huwise\" \/>\n<meta property=\"og:description\" content=\"Data product marketplace : standardized, centralized collaborative platform that promotes and enables the consumption of data products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Huwise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\\\/\\\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/glossary\\\/data-product-marketplace\\\/\",\n\t            \"url\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/glossary\\\/data-product-marketplace\\\/\",\n\t            \"name\": \"Data product marketplace - Definition - Huwise\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/#website\"\n\t            },\n\t            \"datePublished\": \"2025-05-06T09:50:56+00:00\",\n\t            \"description\": \"Data product marketplace : standardized, centralized collaborative platform that promotes and enables the consumption of data products.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/glossary\\\/data-product-marketplace\\\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\\\/\\\/www.huwise.com\\\/en\\\/glossary\\\/data-product-marketplace\\\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/glossary\\\/data-product-marketplace\\\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Data product marketplace\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/#website\",\n\t            \"url\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/\",\n\t            \"name\": \"Huwise\",\n\t            \"description\": \"Leading solution for data sharing\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/#organization\",\n\t            \"name\": \"Huwise\",\n\t            \"url\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n\t                \"url\": \"https:\\\/\\\/www.huwise.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/cropped-Favicon_512x512.png\",\n\t                \"contentUrl\": \"https:\\\/\\\/www.huwise.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/cropped-Favicon_512x512.png\",\n\t                \"width\": 512,\n\t                \"height\": 512,\n\t                \"caption\": \"Huwise\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\\\/\\\/www.huwise.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data product marketplace - Definition - Huwise","description":"Data product marketplace : standardized, centralized collaborative platform that promotes and enables the consumption of data products.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/","og_locale":"en_US","og_type":"article","og_title":"Data product marketplace - Definition - Huwise","og_description":"Data product marketplace : standardized, centralized collaborative platform that promotes and enables the consumption of data products.","og_url":"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/","og_site_name":"Huwise","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/","url":"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/","name":"Data product marketplace - Definition - Huwise","isPartOf":{"@id":"https:\/\/www.huwise.com\/en\/#website"},"datePublished":"2025-05-06T09:50:56+00:00","description":"Data product marketplace : standardized, centralized collaborative platform that promotes and enables the consumption of data products.","breadcrumb":{"@id":"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.huwise.com\/en\/glossary\/data-product-marketplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.huwise.com\/en\/"},{"@type":"ListItem","position":2,"name":"Data product marketplace"}]},{"@type":"WebSite","@id":"https:\/\/www.huwise.com\/en\/#website","url":"https:\/\/www.huwise.com\/en\/","name":"Huwise","description":"Leading solution for data sharing","publisher":{"@id":"https:\/\/www.huwise.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.huwise.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.huwise.com\/en\/#organization","name":"Huwise","url":"https:\/\/www.huwise.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.huwise.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.huwise.com\/wp-content\/uploads\/2025\/12\/cropped-Favicon_512x512.png","contentUrl":"https:\/\/www.huwise.com\/wp-content\/uploads\/2025\/12\/cropped-Favicon_512x512.png","width":512,"height":512,"caption":"Huwise"},"image":{"@id":"https:\/\/www.huwise.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.huwise.com\/en\/wp-json\/wp\/v2\/glossary\/33249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.huwise.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.huwise.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.huwise.com\/en\/wp-json\/wp\/v2\/media?parent=33249"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.huwise.com\/en\/wp-json\/wp\/v2\/tags?post=33249"},{"taxonomy":"letter","embeddable":true,"href":"https:\/\/www.huwise.com\/en\/wp-json\/wp\/v2\/letter?post=33249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}