{"id":16038,"date":"2022-12-22T10:38:39","date_gmt":"2022-12-22T09:38:39","guid":{"rendered":"https:\/\/www.huwise.com\/?post_type=glossary&#038;p=16038"},"modified":"2022-12-22T10:38:39","modified_gmt":"2022-12-22T09:38:39","slug":"data-storytelling","status":"publish","type":"glossary","link":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/","title":{"rendered":"Data storytelling"},"content":{"rendered":"<p>Big data, <a href=\"https:\/\/www.huwise.com\/fr\/glossaire\/intelligence-artificielle-ia\/\">intelligence artificielle<\/a>, machine learning ou cloud computing explosent depuis plus d\u2019une d\u00e9cennie. Leur point commun : ils permettent aux organisations d\u2019acc\u00e9der \u00e0 de multiples donn\u00e9es, et ainsi de faciliter la prise de d\u00e9cision. Mais pour simplifier le processus d\u00e9cisionnel, encore faut-il que les informations \u00e0 disposition soient compr\u00e9hensibles. C\u2019est \u00e0 cet instant qu\u2019intervient le <strong>data storytelling<\/strong>. De quoi s&rsquo;agit-il ? \u00c0 qui s\u2019adresse-t-il ? Comment raconter des histoires avec la donn\u00e9e ? D\u00e9couvrez les r\u00e9ponses.<\/p>\n<h2>Data storytelling, c\u2019est quoi ?<\/h2>\n<p>Le concept de data storytelling d\u00e9signe <strong>la capacit\u00e9 \u00e0 raconter des histoires autour de la donn\u00e9e<\/strong>. L\u2019objectif est d\u2019apporter du contexte aux donn\u00e9es pour avoir une meilleure analyse d\u2019une situation et prendre de meilleures d\u00e9cisions. Cela peut prendre la forme de <a href=\"https:\/\/www.huwise.com\/fr\/blog\/dashboards-datastories-maps-quelles-data-visualisations-choisir\/\">data visualisation<\/a> originales, de textes, d\u2019images, de ressources associ\u00e9es, etc.<\/p>\n<p>Par exemple, la ville d\u2019Orl\u00e9ans propose une <a href=\"https:\/\/data.orleans-metropole.fr\/pages\/observatoire-des-ondes\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">data story pour analyser l\u2019impact des ondes sur le territoire<\/a>. Plut\u00f4t que d\u2019avoir un dataset sous forme de tableau, complexe \u00e0 comprendre, les utilisateurs ont acc\u00e8s \u00e0 une page riche d\u2019informations.<\/p>\n<p>Le data storytelling s\u2019inscrit dans le prolongement de la data visualisation (graphiques, dashboard, cartes, etc). Leur objectif est de transformer des donn\u00e9es parfois complexes en informations simples et limpides.<\/p>\n<h2>Data stories : quels usages ?<\/h2>\n<p>Les data stories se pr\u00eatent \u00e0 de nombreux usages :<\/p>\n<ul>\n<li><strong>Pour l\u2019open data <\/strong>:<\/li>\n<\/ul>\n<p>Qu\u2019il s\u2019agisse de <a href=\"https:\/\/www.huwise.com\/fr\/ods-pour-les-territoires\/\">collectivit\u00e9s<\/a>, d&rsquo;<a href=\"https:\/\/www.huwise.com\/fr\/ods-pour-les-institutions-publiques\/\">administrations publiques<\/a> ou d\u2019entreprises priv\u00e9es, toutes les organisations ont un devoir de <a href=\"https:\/\/www.huwise.com\/fr\/ouvrir-la-data-et-renforcer-la-transparence\/\">transparence<\/a>. L\u2019utilisation de data stories permet de rendre les informations compr\u00e9hensibles par tous types d\u2019utilisateurs. Il s\u2019agit donc du format id\u00e9al pour communiquer sur diff\u00e9rentes probl\u00e9matiques : la mobilit\u00e9, la culture, les ressources d\u2019un territoire ou autre sujet th\u00e9matique.<\/p>\n<ul>\n<li><strong>Pour l\u2019usage interne<\/strong><\/li>\n<\/ul>\n<p>Au-del\u00e0 de <strong>rendre la donn\u00e9e compr\u00e9hensible par tous<\/strong>, les data stories permettent de prendre de meilleures d\u00e9cisions. En pr\u00e9sentant ainsi les donn\u00e9es, les collaborateurs peuvent comprendre tr\u00e8s rapidement les objectifs \u00e0 atteindre et mettre les actions adapt\u00e9es en place. Par ailleurs, les d\u00e9cideurs n\u2019ont pas forc\u00e9ment le temps d\u2019\u00e9tudier des tableaux avec des milliers de lignes de chiffres. Le data storytelling leur permet ainsi d\u2019appr\u00e9hender plus facilement l\u2019utilit\u00e9 de ces informations.<\/p>\n<ul>\n<li><strong>Pour la cr\u00e9ation de services data<\/strong><\/li>\n<\/ul>\n<p>Les services autour de la donn\u00e9e visent \u00e0 fournir des informations \u00e0 forte valeur ajout\u00e9e pour r\u00e9pondre \u00e0 une probl\u00e9matique pr\u00e9cise. La cr\u00e9ation de data stories est donc particuli\u00e8rement adapt\u00e9e pour proposer des insights facilement identifiables \u00e0 des partenaires ou clients.<\/p>\n<h2>Comment raconter des histoires \u00e0 partir de vos donn\u00e9es ?<\/h2>\n<p>Au regard des volumes de donn\u00e9es, des objectifs ou encore des sp\u00e9cificit\u00e9s m\u00e9tiers, chaque organisation peut mettre en place son propre processus de data storytelling. N\u00e9anmoins, il existe plusieurs bonnes pratiques pour raconter des histoires pertinentes \u00e0 partir de vos donn\u00e9es.<\/p>\n<h3>Pr\u00e9parer les donn\u00e9es<\/h3>\n<p>\u00c0 l\u2019heure actuelle, les datas sont de plus en plus complexes. Que ce soit \u00e0 cause de l&rsquo;h\u00e9t\u00e9rog\u00e9n\u00e9it\u00e9 des formats et des sources de donn\u00e9es, mais aussi des \u00e9normes masses de donn\u00e9es.<\/p>\n<p>Si cette diversit\u00e9 permet aux organisations d\u2019acc\u00e9der \u00e0 une information riche et compl\u00e8te, elle rend surtout la compr\u00e9hension des datas plus d\u00e9licate. Une <strong>uniformisation et un traitement des donn\u00e9es<\/strong> s\u2019av\u00e8rent alors n\u00e9cessaires pour simplifier leur utilisation dans une data story.<\/p>\n<h3>Cr\u00e9er des data visualisations<\/h3>\n<p>Pour raconter des histoires pertinentes, il est n\u00e9cessaire d\u2019utiliser des outils de visualisation pour pr\u00e9senter vos donn\u00e9es de diff\u00e9rentes mani\u00e8res : graphiques, cartes, timeline, indicateurs, etc. Par ailleurs, il est important que ces visualisations soient interactives, gr\u00e2ce \u00e0 des filtres et vues personnalisables.<\/p>\n<h3>Ajouter des \u00e9l\u00e9ments de contexte<\/h3>\n<p>Le propre d\u2019une data story est d\u2019apporter des \u00e9l\u00e9ments de contexte pour mieux comprendre les donn\u00e9es. Il peut s\u2019agir de textes, d\u2019images ou de ressources associ\u00e9es par exemple. L\u2019objectif est de permettre aux utilisateurs de comprendre tous les enjeux d\u2019une th\u00e9matique en tr\u00e8s peu de temps.<\/p>\n<h3>Partager vos data stories sur les bon canaux<\/h3>\n<p>Enfin, les data stories doivent \u00eatre partag\u00e9es sur les canaux adapt\u00e9s pour \u00eatre consult\u00e9es par le plus grand nombre. Il peut s\u2019agir d\u2019un site web, d\u2019une application mobile ou d\u2019un portail th\u00e9matique d\u00e9di\u00e9. Il faut donc pr\u00eater une attention particuli\u00e8re \u00e0 l\u2019aspect responsive de vos data stories pour qu\u2019elle s\u2019adapte \u00e0 tous les canaux et devices.<\/p>\n<p>&nbsp;<\/p>\n<div align=\"center\">\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6e9b24b0-7e04-4d5e-8124-0f4611387b76\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6e9b24b0-7e04-4d5e-8124-0f4611387b76\" class=\"hs-cta-node hs-cta-6e9b24b0-7e04-4d5e-8124-0f4611387b76\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-6e9b24b0-7e04-4d5e-8124-0f4611387b76\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png\" alt=\"Demandez une d\u00e9mo de la solution Huwise et cr\u00e9ez les meilleures exp\u00e9riences data\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2041226, '6e9b24b0-7e04-4d5e-8124-0f4611387b76', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[320],"letter":[377],"class_list":["post-16038","glossary","type-glossary","status-publish","hentry","tag-data-visualization-fr","letter-d-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data storytelling - Huwise<\/title>\n<meta name=\"description\" content=\"Le concept de data storytelling d\u00e9signe la capacit\u00e9 \u00e0 raconter des histoires autour de la donn\u00e9e pour apporter du contexte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data storytelling - Huwise\" \/>\n<meta property=\"og:description\" content=\"Le concept de data storytelling d\u00e9signe la capacit\u00e9 \u00e0 raconter des histoires autour de la donn\u00e9e pour apporter du contexte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Huwise\" \/>\n<meta property=\"og:image\" content=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/\",\n\t            \"url\": \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/\",\n\t            \"name\": \"Data storytelling - Huwise\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.huwise.com\/fr\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png\",\n\t            \"datePublished\": \"2022-12-22T09:38:39+00:00\",\n\t            \"description\": \"Le concept de data storytelling d\u00e9signe la capacit\u00e9 \u00e0 raconter des histoires autour de la donn\u00e9e pour apporter du contexte.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"fr-FR\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"fr-FR\",\n\t            \"@id\": \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#primaryimage\",\n\t            \"url\": \"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png\",\n\t            \"contentUrl\": \"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.huwise.com\/fr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Data storytelling\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.huwise.com\/fr\/#website\",\n\t            \"url\": \"https:\/\/www.huwise.com\/fr\/\",\n\t            \"name\": \"Huwise\",\n\t            \"description\": \"Leading solution for data sharing\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.huwise.com\/fr\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.huwise.com\/fr\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"fr-FR\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.huwise.com\/fr\/#organization\",\n\t            \"name\": \"Huwise\",\n\t            \"url\": \"https:\/\/www.huwise.com\/fr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.huwise.com\/fr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.huwise.com\/wp-content\/uploads\/2025\/12\/cropped-Favicon_512x512.png\",\n\t                \"contentUrl\": \"https:\/\/www.huwise.com\/wp-content\/uploads\/2025\/12\/cropped-Favicon_512x512.png\",\n\t                \"width\": 512,\n\t                \"height\": 512,\n\t                \"caption\": \"Huwise\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.huwise.com\/fr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data storytelling - Huwise","description":"Le concept de data storytelling d\u00e9signe la capacit\u00e9 \u00e0 raconter des histoires autour de la donn\u00e9e pour apporter du contexte.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/","og_locale":"fr_FR","og_type":"article","og_title":"Data storytelling - Huwise","og_description":"Le concept de data storytelling d\u00e9signe la capacit\u00e9 \u00e0 raconter des histoires autour de la donn\u00e9e pour apporter du contexte.","og_url":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/","og_site_name":"Huwise","og_image":[{"url":"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/","url":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/","name":"Data storytelling - Huwise","isPartOf":{"@id":"https:\/\/www.huwise.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png","datePublished":"2022-12-22T09:38:39+00:00","description":"Le concept de data storytelling d\u00e9signe la capacit\u00e9 \u00e0 raconter des histoires autour de la donn\u00e9e pour apporter du contexte.","breadcrumb":{"@id":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#primaryimage","url":"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png","contentUrl":"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/6e9b24b0-7e04-4d5e-8124-0f4611387b76.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.huwise.com\/fr\/glossaire\/data-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.huwise.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Data storytelling"}]},{"@type":"WebSite","@id":"https:\/\/www.huwise.com\/fr\/#website","url":"https:\/\/www.huwise.com\/fr\/","name":"Huwise","description":"Leading solution for data sharing","publisher":{"@id":"https:\/\/www.huwise.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.huwise.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.huwise.com\/fr\/#organization","name":"Huwise","url":"https:\/\/www.huwise.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.huwise.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.huwise.com\/wp-content\/uploads\/2025\/12\/cropped-Favicon_512x512.png","contentUrl":"https:\/\/www.huwise.com\/wp-content\/uploads\/2025\/12\/cropped-Favicon_512x512.png","width":512,"height":512,"caption":"Huwise"},"image":{"@id":"https:\/\/www.huwise.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.huwise.com\/fr\/wp-json\/wp\/v2\/glossary\/16038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.huwise.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.huwise.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.huwise.com\/fr\/wp-json\/wp\/v2\/media?parent=16038"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.huwise.com\/fr\/wp-json\/wp\/v2\/tags?post=16038"},{"taxonomy":"letter","embeddable":true,"href":"https:\/\/www.huwise.com\/fr\/wp-json\/wp\/v2\/letter?post=16038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}