{"id":21667,"date":"2023-11-20T10:16:22","date_gmt":"2023-11-20T09:16:22","guid":{"rendered":"https:\/\/www.huwise.com\/?post_type=glossary&#038;p=21667"},"modified":"2023-11-20T10:16:22","modified_gmt":"2023-11-20T09:16:22","slug":"data-intelligence","status":"publish","type":"glossary","link":"https:\/\/www.huwise.com\/fr\/glossaire\/data-intelligence\/","title":{"rendered":"Data intelligence"},"content":{"rendered":"<p>Avant de cr\u00e9er de la valeur gr\u00e2ce aux donn\u00e9es, il faut d\u2019abord <strong>s\u00e9lectionner les data les plus pertinentes et en tirer les insights appropri\u00e9s<\/strong>. C\u2019est l\u00e0 tout l\u2019enjeu de la plupart des organisations modernes qui sont confront\u00e9es \u00e0 des masses de donn\u00e9es de plus en plus volumineuses. Heureusement, elles peuvent utiliser la data intelligence afin d\u2019identifier les informations les plus utiles pour leur activit\u00e9. D\u00e9cryptage.<\/p>\n<h2>Qu\u2019est-ce que la data intelligence ?<\/h2>\n<p>La data intelligence regroupe l\u2019ensemble des processus permettant d\u2019apporter de la valeur gr\u00e2ce aux donn\u00e9es ; depuis l\u2019exploration jusqu\u2019\u00e0 la visualisation des donn\u00e9es en passant par l\u2019analyse. Elle permet de <strong>transformer d\u2019\u00e9normes quantit\u00e9s de donn\u00e9es en insights<\/strong> capables d\u2019aider l\u2019organisation \u00e0 se d\u00e9velopper. \u00c0 cette fin, il convient de s\u00e9lectionner uniquement les donn\u00e9es pertinentes pour prendre de meilleures d\u00e9cisions ; que ce soit pour limiter les risques, identifier de nouvelles opportunit\u00e9s, mieux conna\u00eetre sa cible, am\u00e9liorer son avantage concurrentiel, etc.<\/p>\n<p>Bon \u00e0 savoir : au vu des volumes de donn\u00e9es exponentiels, on parle \u00e9galement de Big data intelligence.<\/p>\n<h2>Comment fonctionne l\u2019intelligence des donn\u00e9es ?<\/h2>\n<p>L\u2019objectif de la data intelligence est de <strong>mettre en avant la valeur de l\u2019information<\/strong> pour une organisation.<br \/>\nPour transformer les donn\u00e9es brutes en ressources pr\u00e9cieuses, les experts de la data intelligence utilisent plusieurs m\u00e9thodes et outils :<\/p>\n<ul>\n<li><strong>Les algorithmes<\/strong> issus du machine learning ou de l\u2019intelligence artificielle : ces technologies permettent de traiter d&rsquo;\u00e9normes quantit\u00e9s de donn\u00e9es. Ce qui n\u2019est pas forc\u00e9ment possible avec l&rsquo;<a href=\"https:\/\/www.huwise.com\/fr\/glossaire\/analytics\/\">analytics<\/a> traditionnel.<\/li>\n<li><strong>Les outils de BI <\/strong>plus classiques : il faut toutefois distinguer la <a href=\"https:\/\/www.huwise.com\/fr\/glossaire\/business-intelligence-bi\/\">business intelligence<\/a> et la data intelligence. En effet, la premi\u00e8re discipline se concentre sur l\u2019organisation des donn\u00e9es afin de les rendre compr\u00e9hensibles. De son c\u00f4t\u00e9, l\u2019intelligence des donn\u00e9es se focalise sur la valeur ajout\u00e9e de chaque information analys\u00e9e.<\/li>\n<li><strong>Les m\u00e9thodes<\/strong> : ce sont toutes celles qui facilitent le traitement et l\u2019analyse de donn\u00e9es, comme le data mining pour la collecte de donn\u00e9es, la data viz pour la compr\u00e9hension des insights, etc.<\/li>\n<\/ul>\n<h2>Quel est l\u2019int\u00e9r\u00eat de la data intelligence ?<\/h2>\n<p>La data intelligence aide les organisations \u00e0 <strong>prendre de meilleures d\u00e9cisions<\/strong>. Ce qui leur permet de b\u00e9n\u00e9ficier d\u2019un avantage concurrentiel non n\u00e9gligeable. En effet, si toutes les organisations disposent, aujourd\u2019hui, d\u2019\u00e9normes quantit\u00e9s de donn\u00e9es (que ce soit en provenance des capteurs IOT, du web, des applications mobiles, des outils de g\u00e9olocalisation,etc.), toutes ne sont pas capables d\u2019en tirer de la valeur. Celles qui y parviennent sont celles qui ma\u00eetrisent l\u2019intelligence des donn\u00e9es. Et pour cause, la capacit\u00e9 \u00e0 d\u00e9gager des insights pertinents depuis de grands volumes de datas brutes permet aux organisations de mieux conna\u00eetre les habitudes des consommateurs, d\u2019identifier des tendances, de r\u00e9duire les co\u00fbts, d\u2019optimiser leur offre, d\u2019am\u00e9liorer les processus en interne, etc.<\/p>\n<p>Pour tous ces avantages, la data intelligence <strong>s\u2019applique \u00e0 tous les secteurs d\u2019activit\u00e9s<\/strong> : le marketing, pour mieux conna\u00eetre son client id\u00e9al, la finance et la cybers\u00e9curit\u00e9 pour identifier les risques ou encore la sant\u00e9 pour am\u00e9liorer l\u2019agilit\u00e9 et la r\u00e9activit\u00e9 en cas de crise.<\/p>\n<p>In fine, la data intelligence est au c\u0153ur de toutes les organisations d\u00e9veloppant une<a href=\"https:\/\/www.huwise.com\/fr\/glossaire\/culture-des-donnees\/\"> culture data driven<\/a>.<\/p>\n<h2>Comment optimiser la data intelligence ?<\/h2>\n<p>Si elle est aujourd\u2019hui utilis\u00e9e par de nombreuses entreprises, il convient de respecter certaines bonnes pratiques pour cr\u00e9er de la valeur gr\u00e2ce aux donn\u00e9es. Voici quelques exemples :<\/p>\n<ul>\n<li><strong>La compr\u00e9hension des donn\u00e9es<\/strong> : la plupart du temps, la data intelligence est l\u2019apanage des experts de la donn\u00e9e. Mais pour mener une <a href=\"https:\/\/www.huwise.com\/fr\/blog\/six-etapes-pour-transformer-votre-organisation-grace-aux-donnees\/\">transformation digitale r\u00e9ussie<\/a>, il est primordial de traduire tous les insights obtenus dans des formats intelligibles et accessibles par tous. Ce faisant, les experts m\u00e9tiers, avec peu ou pas de connaissance data, pourront acc\u00e9der aux donn\u00e9es et y apporter de la valeur.<\/li>\n<li><strong>La visualisation des donn\u00e9es<\/strong> : rendre les donn\u00e9es compr\u00e9hensibles par tous passe g\u00e9n\u00e9ralement par l\u2019utilisation d\u2019outils de data visualisation. L\u2019id\u00e9e est alors de transformer les informations sous forme de graphiques, de courbes, de cartes ou de storytelling.<\/li>\n<li><strong>Le partage des donn\u00e9es<\/strong> : il peut se faire en interne aupr\u00e8s de l\u2019ensemble des collaborateurs, mais aussi en externe aupr\u00e8s de clients, partenaires, consommateurs, administr\u00e9s, m\u00e9dias, \u2026 Pour cela, les <a href=\"https:\/\/www.huwise.com\/fr\/ressources\/ebook-portail-de-donnees\/\">portails de donn\u00e9es<\/a> facilitent le <a href=\"https:\/\/www.huwise.com\/fr\/partagez-vos-experiences-data\/\">partage des donn\u00e9es<\/a> au plus grand nombre, tout en les rendant intelligibles.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div align=\"center\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-19594e1a-4e98-4df3-8f16-400b0a9b8988\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-19594e1a-4e98-4df3-8f16-400b0a9b8988\" class=\"hs-cta-node hs-cta-19594e1a-4e98-4df3-8f16-400b0a9b8988\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2041226\/19594e1a-4e98-4df3-8f16-400b0a9b8988\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-19594e1a-4e98-4df3-8f16-400b0a9b8988\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2041226\/19594e1a-4e98-4df3-8f16-400b0a9b8988.png\" alt=\"D\u00e9couvrez dans notre Ebook comment partager vos donn\u00e9es \u00e0 travers un portail de donn\u00e9es.\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2041226, '19594e1a-4e98-4df3-8f16-400b0a9b8988', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/div>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[435],"letter":[377],"class_list":["post-21667","glossary","type-glossary","status-publish","hentry","tag-data-intelligence-fr","letter-d-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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