Ebook
Data Product Marketplace:
Build vs Buy ?
Published on 29.09.2025

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Choosing whether to build or buy key technology solutions, such as a data product marketplace, is a key dilemma for Chief Data Officers and other data leaders. The choice is not just about the strengths of the technology itself – it also has to take into account factors such as overall strategy, team efficiency, time-to-market, and the likelihood of the platform being adopted by the business.
This guide has therefore been written for data leaders who need to make the build or buy choice for their data marketplace. It offers clear benchmarks, practical advice, and full data to make better-informed and more effective decisions.
📖 What You’ll Learn in This Guide :Â
- Making the choice between in-house development and an external solution : pros and cons
- The risks and the true cost of building your own solution
- The advantages of a Buy approach in a Data Product Marketplace project
- Sketch of a ‘Buy Ready’ business for a data product marketplace solution
- 10 questions to answer to find out if you’re a ‘Buy Ready’ business