Opendatasoft moves to the next level, becoming Huwise, the leader in data product marketplaces

After more than 14 years of experience in data democratization, helping deliver over 3,000 customer projects in 25 countries, Opendatasoft is rebranding to become Huwise. This transformation is not simply a change of name. It reflects the profound evolution of our solution in response to the changing needs of data leaders as they look to deploy data products and deliver usable data to business and non-expert users. We help to make data products easily accessible and usable and to transform them into a source of knowledge, innovation, and performance for organizations.

As Huwise, we are providing the next generation of data product marketplaces, designed to democratize access to data, make it actionable at scale and transform business performance on an ongoing basis.

68% of data remains unused in organizations, according to IDC research from 2024. This is despite massive investment in storage, analysis and infrastructure such as data lakes, data warehouses, catalogs, and BI tools.

The conclusion is clear: generating value isn’t about the volume of data available in expert tools, but in ensuring this data is consumed by business teams.

This reality has led us to evolve our name to Huwise (Human + Wise). This rebranding reflects our vision: to elevate human thinking through data. It is this objective that drives us. To help organizations on this path, we provide a solution that enables data exploration and consumption by business users, not just data experts.

Since its foundation, Opendatasoft has been recognized as a pioneer in open data and public information sharing. With Huwise, we now support all organizations in all sectors to share, internally or externally, all of their data assets, whether this is internal data, customer data, external repositories, partner data, or open data.

With our new identity, we want to highlight our technical expertise. The letter H for “Human”, graphically treated in our logo with this symbol [-], represents a field of research, a space of expression as a subtle invitation to explore data. The two hooks frame without enclosing, like an opening to access an infinite source of knowledge. Our new logo is therefore the perfect match between our vision, at the service of human thought, and the goal of our product: to ensure access to data generates transformational value for organizations.

This rebranding coincides with the general availability of our new marketplace experience. We are no longer just a solution for developing open data portals. We now offer our customers a fully featured data product marketplace, which can be adapted to sharing data internally or externally.

Faced with the exponential growth in data volumes, and the explosion in the range of sources and tools, organizations are struggling to transform their data into concrete value. This “data chaos” impacts business performance and requires a more structured approach to data.

Data leaders have to overcome a range of pressing business challenges:

• How do I break down silos between IT, data, and the business?
• How do I avoid the duplication of reports, files, and feeds?
• How can ensure that access to sensitive data is reliable and secure while promoting its reuse?
• How do I accelerate AI and BI projects without reinventing the wheel every time?

The answer is to adopt a data product approach, creating and sharing ready-to-use data assets, which are reliable, well-governed and directly consumable by business users.

The Huwise data product marketplace brings your data products to life. It makes them easily discoverable, accessible, and reusable by non-experts, enabling them to make better business decisions, innovate, and improve performance.

The new Huwise interface offers a data consumption experience based on e-commerce marketplaces. The objective is to make it as easy for business users to find and access the right data as it is to find and buy a product on a retail website.

The strengths of our solution include:

• Native connectors and APIs to connect to all your data sources and data management solutions (Power BI, Snowflake, Collibra, etc.)
• MCP server to connect your AI agents and enterprise applications to your data marketplace, making data immediately actionable and accessible across all business channels
• Intuitive and accessible data catalog, designed to guarantee rapid adoption and recurring use by non-technical employees
• AI-powered semantic search engine to drive data discoverability and reuse
• Processors and a Data Hub containing nearly 50,000 public datasets to prepare and enrich data
• Configurable and measurable conversion funnel at each stage of the user journey
• Data lineage capabilities to measure the ROI of data projects
• No-code tools to create interactive visualizations and dashboards in a few clicks
• Multiple options to share your data: pages, datasets, applications, APIs, multi-format downloads
• Streamlined access workflows to control exactly who can find, preview, or consume each data product
• Flexible cloud hosting, with sovereignty and regulatory compliance options, to support any use case

In short this helps you deliver greater value from your data, faster. Our solution enables this by providing easy access to data, by governing data products, by accelerating the use of AI and analytics, by adding value to, or monetizing, data, as well as by sharing data externally.

With Huwise, your data product marketplace becomes a strategic lever that both delivers on CDO priorities and meets the operational needs of business teams.

• Increased productivity: Teams save time, avoid duplication, and gain direct access to the right data products
• Better-informed decisions: Data becomes understandable and usable by all – it is no longer reserved for technical experts
• Accelerated innovation: From AI and analytics, to reporting and customer experience, your projects are built on reliable, reusable data to maximize results
• Adoption of a data culture: Data provides a common language across the business, promoting cross-functional collaboration and breaking down silos
• Cost optimization: Less data duplication and more value extracted from existing data investments

• Getting the business on board by breaking down silos
• Governing the data product lifecycle with thoroughness and precision
• Accelerating AI and BI programs through ready-to-use data
• Enhancing and monetizing data, generating measurable ROI
• Sharing data externally to meet regulatory requirements for data publication and increase transparency

The data product marketplace is the essential foundation to achieve these priorities. Demonstrating this, Gartner has included it in its Hype Cycle for Data Management 2025, as part of the wider shift to data products that make data actionable by the business and generate value through its increased consumption.

The change of name from Opendatasoft to Huwise has not come out of the blue, but is a natural evolution. Our solution has grown with our customers, and we continue to innovate to meet their major data management challenges. Today, more than 350 customers in 25 countries already rely on Huwise, with more than 3,000 active data product marketplaces deployed in sectors as varied as banking, insurance, government, utilities, retail, and manufacturing. Our mission remains unchanged: to transform data into a source of knowledge, innovation, and performance. With our new name and marketplace experience — intuitive, interoperable, and AI-ready — Huwise is opening a new, more ambitious chapter, even more closely aligned with the needs of organizations. Huwise (Human + Wise) is the promise of accessible, understandable, and valuable data at scale, to unlock the full potential of organizations.

To learn more about Huwise or to book a personalized demo, contact us.