Samia Boujatioui

Samia Boujatioui is the Group Head of Data Management at Coface, with 18 years of experience in data management and Business Intelligence (BI). She leads strategic initiatives aimed at democratizing data across organizations and turning it into a driver of performance and innovation.

She has deep expertise in data governance, optimization, BI architecture, and data virtualization, as well as a strong understanding and experience of modern approaches such as data fabric and data mesh. Through her work, she transforms complex data into actionable insights and strategic decision-making tools, enabling efficient access and integration across diverse information systems.

At Coface, Samia drives cross-functional initiatives to modernize data practices and foster a data-driven culture. She coordinates multidisciplinary teams from requirements gathering to solution deployment, ensuring alignment with business goals, regulatory compliance, security standards, and operational efficiency. She also oversees service centers and third-party application maintenance, ensuring the sustainability and continuous improvement of deployed solutions.

Active in the data ecosystem, Samia regularly shares her expertise at conferences and in industry publications, helping organizations adopt best practices in data governance and modern architectures. Her work emphasizes making data a strategic, reliable, and actionable asset, supporting digital transformation and empowering decision-makers at all levels.

What is your core conviction as a data leader, and how does it translate into your day-to-day actions?

My core conviction is that data is first and foremost a strategic product and a human-centered topic, before it is a technological one.

Data performance is not measured solely by the sophistication of tools or models, but by an organization’s ability to trust its data, understand it, and use it responsibly to create tangible value.
In practice, this translates into my daily actions through:

• Establishing solid foundations (governance, quality, processes…) before chasing innovation at any cost;
• Maintaining constant alignment between business priorities, operational use cases, and data capabilities;
• Developing a shared data culture, where business teams are active participants, not passive consumers;
• Upholding strong standards for ethics, sustainability, and long-term viability of implemented solutions.

In your view, what is the key role of today’s data leaders in turning data into a lever for sustainable impact?

Today’s data leader is both a conductor and a translator. Their role is to:

• Transform data complexity into actionable decisions that are understandable to both executives and operational teams;
  
• Ensure data becomes a lever for sustainable impact by balancing economic performance, compliance, trust, and responsibility;
  
• Build bridges between technology, business, governance, and culture, where silos too often block value;
• Prepare for the future by creating data-driven yet data-conscious organizations, capable of integrating AI in a controlled and responsible manner.