About Huwise
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Founded in 2012, Huwise is the leading provider of data product marketplace solutions, and has deployed over 3,000 marketplaces for customers across more than 25 countries. Our mission is to turn data into a driver of knowledge, innovation and performance for the entire organization, not just data experts. Trusted by over 350 customers, and ISO 27001 certified, Huwise has been cited by Gartner as a reference data product marketplace solution on multiple occasions.
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After fourteen years, Opendatasoft became Huwise, a name that more faithfully reflects our ambition: to elevate human thinking through data. What remains unchanged is our passion and enthusiasm for helping our clients move from isolated use cases to large-scale data adoption across their organization, delivering knowledge, innovation, and performance.
We became Huwise to fully reflect the diversity and richness of the use cases made possible by our data product marketplace. At Huwise, we enable large-scale data exploration and usage in order to deliver data’s full potential: the ability to illuminate and enrich thinking. Our name, a fusion of Human and Wise, expresses our mission: helping every organization turn its data into a lasting source of knowledge, innovation and performance.
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Huwise has deployed more than 3,000 data product marketplaces across over 25 countries, with a strong presence in North America, Europe, Australia, and the Middle East. Huwise’s strengths are recognized through multiple awards, and it is regularly cited by Gartner as a reference solution in the data product marketplace market.
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Yes. Gartner cites Huwise as a Representative Vendor in the Data Marketplaces and Exchanges category, with a score of 4.8/5 on Gartner Peer Insights. The analyst firm also emphasizes that data marketplaces are essential for maximizing the ROI of data investments and for giving business teams and AI agents seamless access to trusted, AI-ready data.
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The Data Voices are data & AI leaders who form part of a global community of more than 100 leaders, brought together and run by Huwise. Data Voices gathers CDOs, data directors, consultants, researchers and journalists from a wide range of sectors (including banking, energy, transport, healthcare, government) across Europe, North America and the Middle East.
The Data Voices share their experiences, best practices and beliefs in order to accelerate data democratization and help organizations turn data into a strategic driver of value and AI performance.
The data product marketplace
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Designed around an intuitive, e-commerce-style interface, the data product marketplace gives your users a seamless experience: they can browse data, request access and use data products independently through self-service, within an environment tailored to your organization.
Every published data product comes with a detailed, personalized profile and a data contract that formalizes its quality, structure and terms of use. The result: trusted data exchanges between business teams, data teams and partners, and a reliable source of data for your AI models and agents.
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A data catalog references and describes your data to make it easier to find. A data marketplace goes further: it makes data accessible as consumable products for business teams and AI, with a seamless, self-service user experience and built-in distribution workflows. The Huwise data product marketplace solution additionally offers the standard features of a data catalog and can be used stand-alone.
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For the majority of organizations, and depending on criteria such as data maturity, IT infrastructure, and development strategy, a SaaS data marketplace is faster to deploy, less costly, and always stays up to date. It reduces IT workload, guarantees security and scalability, and offers ready-to-use features that unlock the value of your data without technical complexity. Huwise’s experts can quickly assess your needs and support you in choosing the right solution to meet your requirements.
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High-quality, contextualized data generates zero value if it is not discovered and consumed by AI agents and models. The data product marketplace addresses this need by providing a centralized access point to data. Through an intuitive self-service experience, it connects AI and humans to relevant, trusted and contextualized data. Security and governance are enforced through granular access controls, ensuring data is used in line with company policies and regulations. Gartner, which cites Huwise as a Representative Vendor, emphasizes that data marketplaces are essential for turning data into a strategic asset, breaking down silos and maximizing return on investment.
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A data product is a product built around data, containing everything needed to accomplish a specific task or objective. Its key difference from raw data is its use: it can be used independently by a non-specialist, without requiring technical skills or knowledge of the underlying data. A data product bundles the data, its metadata, a simple access interface, and the associated governance and compliance rules. Adopting a data product strategy allows organizations to standardize and democratize the use of their data at scale, while maximizing their return on investment.
The Huwise data product marketplace solution
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The user experience on a data product marketplace is key. Huwise adopts the familiar interface and seamless journey of an e-commerce site. This builds confidence, and ensures fast adoption and recurring use, especially by non-technical users.
The data marketplace features an AI-powered search engine that lets users navigate an intuitive, no-code customizable catalog. Each data asset is represented by a card displaying key information at a glance, which can be favorited by users. Each data product page centralizes the description, metadata, visualizations, calls-to-action, AI-suggested similar assets and related use cases.
On the connectivity side, Huwise offers a wide range of native connectors and APIs (PowerBI, Snowflake, Collibra and more) as well as an MCP server to connect AI agents and enterprise applications, making data immediately usable across every channel.
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Huwy is the AI data exploration agent built into the Huwise data product marketplace. It lets all users, whatever their technical level, interact with data in a natural, conversational way, much like a ChatGPT-style agent. The user asks their question in natural language from any page of the data marketplace and gets a contextualized answer within seconds.
What sets Huwy apart from a traditional chatbot is that it explores the actual content of structured data directly, whether stored in the marketplace or virtualized from tools such as Snowflake or Databricks, and not just the metadata. It follows the user’s journey, remembers history and offers contextual suggestions to encourage exploration. The platform also provides complete tracking of Huwy-related usage, allowing administrators to continuously optimize their data product marketplace.
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Huwise structures its AI innovations around three pillars. The first is the MCP server, which connects AI agents and enterprise applications to the data product marketplace to make data immediately usable. The second is the “Chat with my data” AI agent (Huwy), designed for data consumers, which lets them explore and query data in natural language.
Additionally, Huwise offers an “Autonomous data products” AI agent framework, designed for data marketplace administrators, which automates the management and optimization of data products.
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Yes. Huwise includes a native CMS that lets you fully customize the data marketplace in your organization’s colors, with no technical skills required. Three dimensions are customizable:
- Visual identity (colors, fonts, logos) to guarantee an experience consistent with your brand
- Editorial content (personalized messages, business descriptions, homepage) to engage your users
- Navigation (menu structure, user journeys) to reproduce your familiar look and feel and increase adoption
This approach turns the data marketplace into an everyday business tool, driving adoption and encouraging users to return regularly.
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The Huwise Demo Hub offers videos tailored to each type of Huwise user – admins and AI agents; business users; and data product owners. You can explore the solution based on your role, with actual demos on a range of topics: data consumption tools, the Huwy AI agent, white-label data marketplaces, personalized product pages, conversion funnels and much more. It is the ideal place to see what a data product marketplace looks like in action, at your own pace and tailored to your requirements.
If you would like a personalized demonstration specific to your context and challenges, you can book a 30-minute appointment with one of our experts.
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The Huwise solution integrates with your entire existing information system: BI and analytics tools, internal and external data sources, APIs, data warehouses and cloud environments. It also supports AI agents through a secure MCP server, allowing you to connect your agents to your marketplace’s data without added complexity.
Use cases & sectors
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Huwise supports public and private organizations across every sector: energy and utilities, local government, public administration, transport and mobility, banking and insurance, tech, retail and more. Customers include Workday, Bouygues, UK Power Networks, Veolia, TotalEnergies, the Banque de France, UNESCO and the cities of Paris, Vancouver and Long Beach.
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A data product marketplace addresses five broad types of organizational need:
- Internal data marketplace: knowledge sharing. The goal is to democratize access to data internally and break down silos. With a data marketplace, access to data is faster, enabling better decision-making and stronger collaboration.
- Data sharing within an ecosystem: organizing the secure, governed sharing of data between subsidiaries, partners and agencies. Pooling data provides a better perspective, accelerates innovation and builds trust through shared governance.
- Data monetization and exchange: turning data assets into new revenue streams through secure exchange with external partners. The data marketplace’s intuitive interface ensures that data monetization projects maximize adoption.
- Business applications: building data-driven business applications to deliver performance: optimized inventory, real-time logistics, customer personalization, and automation through AI agents.
- Public data marketplace: meeting open data obligations while making information easier to access for citizens and partners: public, ESG or regulated data. Compliance becomes automated, trust grows, and innovation spreads.
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Huwise lets you centralize and distribute all types of data: internal business/application data, reference data, geographic and GIS data, IoT data, regulatory open data, as well as external data (free or paid for). The solution handles both internal sharing between teams and public distribution to open data portals or external partners.
Implementation
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The first step is to book a personalized demo with a Huwise expert. In 30 minutes, we assess your needs, your level of data maturity and your infrastructure to propose the best approach. Based on its experience, Huwise also provides comprehensive support from implementation through to adoption by your business users.
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Yes. Beyond the technical deployment, Huwise supports its customers over the long term: upskilling teams, optimizing use of the marketplace, and tracking performance through built-in analytics & conversion tools. Huwise has a Net Promoter Score (NPS) of 64, reflecting customer satisfaction with the quality of this support.
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Yes. The Huwise solution is GDPR compliant and ISO 27001 certified, guaranteeing the rigor of its security processes and the protection of personal data. It natively includes access and user rights management, data governance and regulatory compliance features, allowing each organization to distribute its data while respecting applicable legal obligations.
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Huwise offers flexible cloud hosting with multiple providers, including AWS, Google Cloud, Microsoft Azure, Oracle and Outscale. This multi-cloud offering lets customers choose the solution best suited to their specific technical, geographic and regulatory requirements, while benefiting from the security and compliance guarantees of the Huwise platform.
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Huwise offers an MCP (Model Context Protocol) server that connects AI agents to the data product marketplace simply and securely. This server is compatible with the leading AI environments on the market, including Anthropic’s Claude, Microsoft Copilot, Mistral AI and OpenAI’s ChatGPT. It helps identify the channels that maximize data usage and boosts AI agent performance by providing them with a rich data context: APIs, technical documentation and thousands of datasets published and accessible directly from the marketplace.
